Social networking is such a massive part of all our lives that it can no longer be ignored.
The question is whether social media sites are good for society and how can it help you?!
As with everything, there are good things and bad things about social networking.One of the good things about social media is its power to open the world up to you, making it a smaller place than it has ever been before.
Businesses big and small are realizing the huge benefits of social media marketing and its increasing importance in the race to stay relevant and attract new customers. Long gone are the days when your secretary was the first point of contact between the outside and your company – that role is being replaced by websites and social media profiles. According to data from Global Web Index:
37% of internet users follow their favorite brands on social media
30% of internet users use social networks to research products
With people turning to their mobile devices and social media in the buying journey there are many reasons why your business should be active on social media.
Developing a social media strategy is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals. After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post. If you want to keep customers engaged and grow your following on these channels, you’ll need to consistently post quality content. The only way to do this is to create a social media schedule that details when and what you’re going to post on which channels.
Benefits of Social Media:
Increased Exposure / Brand awareness
Learn about your target market
Customer Service Online
Linking to Website to keep customers driven
Content Management Systems (CMS)
Ecommerce Web Sites Transferable
Website Marketing & Search Engine Optimisation (SEO)
Tracking and keyword reporting for the rankings of your target keywords
Number of inbound links – improves ranking and level of trust and authority
Number of indexed pages – growth strategy
Google Analytics report – user behaviour